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Search word : "MZ Generation",   Search result : 12
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / KNOWLEDGE]

The Current State of Subscription-Based Services of Korea’s Published Content

Publishing Industry   The Current State of Subscription-Based Services of Korea’s Published Content   2021.10.05   Mobile phones provide convenience as they can be used to write or read while on the move. There have been quite a lot of changes in how books, music, movies, dramas, games, and other content are created and consumed. There has also been an increase in the different types of content distribution models that use a variety of smart devices and social network systems. The major examples of this would be short-form content, which you can use for a short period, and subscriptions for sale, through which you can have unlimited access to content depending on the subscription period. The content industry is quickly transferring from a generation of “owning” to “consuming” worldwide. With the rapid increase of consumers of many contents due to the COVID-19 pandemic, renting content and subscribing to content has successfully settled as popular mass cont...
  • VOL.39 / 2021.10
[INFORMATION / BEST SELLERS]

4th Week, January 2024

Best Sellers   4th Week, January 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.02.19   With the start of a new year, the top best sellers for the fourth week of January 2024 gave us a glimpse into what Korean readers chose to start the year with. Most notable was the strong performance of business/management and self-help books, including last year’s favorite, Sayno Love. Also, the No. 3 book, Stock Investment: All About Day-Trading, is by Hong In-Ki, an MZ generation trader who started trading stocks in the second grade of middle school and made 1 billion won from 150,000 won. It contains the know-how of day trading stocks in a way that is easy to understand even for beginners. Coming in at No. 8, Hawaii’s Palace’s 100-Day Miracle is a so-called “challenge book” that helps readers set a mindset for wealth and success, following up with specific actions. The book includes encouraging comments from the writer an...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangw...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[TREND / TOPIC]

“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea – they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year – or even tomorrow – all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these ...
  • VOL.53 / 2022.12
[TREND / TOPIC]

A Retirement-encouraging Society in the Era of a 100-year Life Expectancy

Topic   A Retirement-encouraging Societyin the Era of a 100-year Life Expectancy   2022.04.04   While working at a large corporation, person ‘A’ started investing in real estate in 2014. Through ‘gap investment (a type of investment in Korea where the house owner leverages the money provided by lump-sum housing lease to purchase a house with a small amount of capital),’ ‘A’ started buying houses near the metropolitan area. After six years, by 2020, his asset amounted to 2.5 billion won. He could not imagine his wealth to grow to such an extent.Based on his experience, ‘A’ opened a podcast channel on real estate investment and saw a rapid increase in subscribers. After listening to ‘A’’s podcast, a publishing company representative contacted ‘A,’ asking if he would like to publish a book about his experiences. ‘A’ decides to write a book and concludes a contract with the publisher. The next day, ‘A’ handed his resignation letter to the ...
  • VOL.45 / 2022.04
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / TOPIC]

The MZ Generation Reads New Non-Fiction

Topic   The MZ Generation Reads New Non-Fiction   2021.09.06   When did the golden age of non-fiction begin?   There is a genre that boasts of being at the best place in the bookstores. It is non-fiction, in particular essays, a genre where people speak frankly about their personal stories."The golden era of non-fiction has arrived" has become too cliché. Essays were once treated as "useless writings" until the beginning of the 2000s, when novels or books about money and economics prevailed in the markets. However, as mega-hit essay collections emerged entering the 2010s, such underestimation dissipated. Publishers, who belatedly realized that essays make money, have begun to fiercely launch essay collections into the market.For example, Kim Nan-Do’s You Become an Adult After Wavering for Thousand Times (Munhakdongne Publishing), Hyemin Sunim’s The Things You Can See Only When You Slow Down (Suo Books), Lee Byung-Ryul’s Attraction (Dal Publishers), and Lee Oi-Su...
  • VOL.38 / 2021.09
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